Curious about how our new logo was created? Nathan Van Driel from TwoFiveZero Design Studios shares his rationale as he was creating and designing on our behalf.
This logo was approached with the goal to invoke in the viewer a sense of connection to the idea of growth, life and advancement. Client surveys wanted the logo to reflect the idea of grassroots partnerships, volunteering, trustworthiness, connection, success, growth, creativity, and adaptability.
Logo is comprised of an organic “R” tile featuring the growing leaf form, paired with a wordmark block featuring ReGen and Community at the root of the logo.